Paul Schmitz

Background

About Paul Schmitz

As a Senior Paid Search Specialist at Artefact, I leverage my expertise in search engine marketing (SEM) to drive business growth and customer engagement. With over 4 years of experience in the field, I have developed a strong understanding of digital marketing strategies and tools, including Google Ads and Microsoft Ads. In my current role, I manage and optimize paid search campaigns for various clients across different industries and countries, ensuring maximum ROI and brand visibility. I also regularly collaborate with cross-functional teams to align my client's digital marketing efforts. Prior to joining Artefact, I gained valuable experience in business consulting at the German Institute for Artificial Intelligence (DFKI), where I contributed to the development of innovative digital business models.