Paul Shields

Background

About Paul Shields

15+ years experience in research, brand and marketing strategy. National and international experience within creative agencies and strategic consultancies and direct to business as a freelance consultant. Passionate about working hands on as part of client teams to develop and embed brand and marketing strategy as a driver for business change. Believe that successful strategy is rooted in strong internal engagement at all levels of a business. At my best when presented with the opportunity to unlock complex issues and work in multifaceted teams. Core skill-set: Strategy development: brand definition, marketing strategy, communications strategy. Strategy translation: development of guidelines and employee engagement. Stakeholder engagement and management: structuring, facilitating and managing complex stakeholder groups Research and insight: qualitative research design and moderation, workshop design and facilitation, stakeholder consultation. Project management and leadership: project design, team and agency management. New business: lead generation, pitching and converting. Past clients have included Microsoft, Unilever, Dow, Pepsico, Nestle, Samsung, BASF, Sasol, AngloGold Ashanti and T-Systems.