Paul Travis

Background

About Paul Travis

Throughout decades in high tech, marketing, business development and consulting, I've learned there are just 3 key levers to drive revenue:* your total number of customers,* the frequency of their visits, and * their purchase amount per visit. Perception is reality, which is why the customer reference frame is everything and why I believe so strongly in content marketing - letting prospects know that we understand their world, and simultaneously disqualifying non-prospects! My passion is "helicoptering" between the strategic and tactical levels, and my industry sweet spots are:* software/internet,* food/beverage, and * manufacturing. I literally wrote the book on interim management for revenue generation, which was adopted in the curriculum at a British university."Leadership on Demand: How Smart CEO's Tap Interim Management to Drive Revenue" has gotten positive reviews from leaders of small-to-midsized companies, but I'm even more pleased that other professionals are using it as a blueprint - and giving it to their prospects in order to educate them on the benefits of the interim engagement model. Feel free to reach out to discuss your situation or challenge. I am CONSTANTLY looking for an opportunity to beat my personal record: increasing revenues in 9 months, and prompting a $77 million acquisition. If I can't help, I'll be happy to make a referral :) Specialties: Interim Management, Direct Marketing, On/off-line conversion, Consulting, Social Media, Market Validation, Product Marketing/Management,(Re) Positioning, Brand Strategy, New Product Launch, Competitive Intelligence, Pricing/Licensing Models, Marketing Communication, Alliances and Partnering, Customer Relationship Management (CRM), Business Intelligence (BI), Web Analytics, Strategic Planning