Paul Varghese

Background

About Paul Varghese

Data-driven Digital Marketing Specialist with 5+ years of experience specializing in Google Ads and Social media marketing. Drives traffic and boosts audience engagement with dynamic marketing strategies and campaigns. Developing new social media strategies and expert in campaigns Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising In-depth knowledge of SEO, keyword research, and Google Analytics. Assist marketing team in setting up and optimizing digital campaigns Collaborate with cross functional teams to optimize activities based on internal and external feedback Monitor user engagement and suggest content optimization Prepare marketing and engagement performance reports against KPIs Drive the digital marketing strategy for new acquisition and lead generation Experiment with performance-oriented campaigns that stand out against other advertisers who market within the same industry Manage Facebook ads, Google Ads, Snapchat and Twitter Find new, unconventional ways to optimize CPA / CPL and get as much yield from every channel as possible.