Paul Wardle

Background

About Paul Wardle

I am a senior executive healthcare strategy and marketing consultant with significant experience leading global and US brand building, business model innovation, and transformative consumer / patient-centric solutions from strategy to execution. My passion is to advance the availability, access, and adoption of healthcare solutions for patients and consumers, across prescription, over-the-counter, device and nutrition categories. I am also an Adjunct Instructor at NYU School of Professional Studies, where I teach graduate and certificate courses in healthcare product and brand development, and statistics, measurement, and analysis.My core competencies include synthesizing complex business issues; identifying meaningful patient / consumer insights, shaping compelling strategies; and inspiring cross-functional collaboration to achieve product and business model innovation. I strive to address barriers to access, impact consumer/patient behavior change and drive business growth by leveraging advanced analytics and novel commercial and regulatory pathways. This includes deep expertise in the commercial, regulatory & development aspects of Rx-to-OTC and ACNU pathways.I have broad therapeutic experience including: Allergy, Analgesics, Cardiovascular, Contraception, Erectile Dysfunction, Gastrointestinal, Probiotics, Respiratory, Skin Care, Smoking Cessation, Dietary Supplements / VMS, Women's Health