Paul Worrall

Background

About Paul Worrall

Search Engine Optimisation (SEO)- Keyword/backlink research (AHREFS & SEM Rush)- Technical SEO (Search Console) On-site standard SEO techniques - Off-site SEO – Link building - SEO content creation tools -(SurferSEO), Outreach. Google and social paid ads - Google P-Max proficiency – Facebook/Instagram/Linkedin paid Ads Affiliate Marketing - Experience using Rakuten & AWIN affiliate networks, setting up creative, managing offers, dealing with publishers. Third Party - eBay selling and Amazon seller central experience Email Marketing - Mailchimp, Klavyio including (Flow Creation) Analytical - AHREFS, SEM Rush, Google Analytics– Google Web Console – Yandex, Oribi. CRO - Onsite conversion rate optimisation. Personalistation - Clerk.io Content Management Systems (CMS)- Shopify (Plus), Magento & Wordpress Social Marketing - Good copywriting ability – Proficiency in FB, X, Pinterest and Threads. Design & HTML / CSS- Adobe Illustrator, Adobe Photoshop, Premier Pro. Proficiency using Microsoft Word and Excel. External Stakeholders - Liaising / project managing web development and marketing agencies as well as real world magazines and publications.