Paula Concha

Background

About Paula Concha

I am a seasoned Marketing and Market Research professional, passionate about turning data into stories and insights into strategy, building brands that connect to consumers, and campaigns that resonate. In recent years, I have focused on communications with a strong emphasis on social media strategies, helping brands effectively engage with their audiences in the digital space. I recently completed my Digital Marketing Diploma at Bow Valley College, further strengthening my expertise in the ever-evolving digital landscape. I specialize in global brand management, marketing plans, product launches, advertising, and consumer insight-seeking. My results-oriented approach, combined with strong analytical and teamwork skills, has helped me achieve excellent outcomes and contribute meaningfully to building high-performing teams and impactful strategies that drive business success. • Bilingual: Fluent in Spanish and English. Más de veinte años de experiencia y un historial comprobado en marketing e investigación de mercado cualitativa y cuantitativa en empresas multinacionales y nacionales. Orientada a resultados, sólida en planificación, organización y ejecución, con alta capacidad de multiples tareas y habilidades en el trabajo en equipo. Experta en la búsqueda de insights de consumidor. Amplia experiencia en gestión de marcas a nivel global, planes de marketing, lanzamientos de productos, publicidad e investigación de mercado desde la planificación hasta el análisis. Idiomas inglés y español.