Paula Lain

Background

About Paula Lain

Passionate MUVIST | Movement Marketing Specialist | Founder of MUVIST & Be a Tiger | Lifesaver at RNLI | King's Trust Business Mentor | Fitness Coach I'm on a mission to revolutionise the way businesses grow by embracing the power of giving. As the founder of MUVIST and the award-winning agency Be a Tiger, I'm dedicated to helping purpose-driven organisations thrive through movement marketing and the principles of MUVISM (Movement of Unity, Vision, Innovation, Sustainability, and Mindfulness). My approach is simple: Growth through Giving. I believe that when businesses prioritise positive social impact alongside profit, everyone wins. This philosophy has been shaped by my experiences as an RNLI volunteer, saving lives at sea, and as a business mentor with the King's Trust, where I've witnessed firsthand the transformative power of giving back. At MUVIST, we're creating a new ecosystem where brands, causes, and communities unite to drive meaningful change. We blend proven movement marketing tactics with MUVISM principles to help businesses: Build authentic connections with their audience >Foster brand loyalty through shared values >Create lasting social impact >Achieve sustainable growth Our approach is inspired by successful movement marketing campaigns like TOMS Shoes'"One for One" model, which revolutionised cause-based commerce. By donating a pair of shoes for every pair sold, TOMS not only addressed a global need but also created a movement that resonated deeply with consumers, resulting in exponential growth and millions of lives impacted. Whether you're a CEO, CMO, Charity Trustee, or Business Owner with a scalable venture and clear objectives, I'm here to help you optimise your market share while making a positive difference in the world. Let's connect and explore how we can transform your brand into a force for good, driving growth through giving and creating a legacy that extends far beyond the bottom line.#MUVIST #MovementMarketing #GrowthThroughGiving #SocialImpact #BrandPurpose