Paula Perrin

Background

About Paula Perrin

Tell me a story… With over 18 years of experience strategizing, writing, producing and leading high-quality creative and marketing assets for a broad range of SaaS fields, I have become a trusted content advisor who can plan, create and distribute engaging and effective marketing materials that get results. I am HubSpot certified and skilled in traditional and digital media, as well as translation management. My approach to creative content marketing focuses on holistic storytelling. This means I and my teams value audience empathy, honesty, respect and accessibility, as they not only foster trust and loyalty, but also drive action and conversion. I enjoy taking ownership of and gently guiding the creative process, collaborating with and empowering talented team members, clients and partners. I am passionate about telling compelling stories that demonstrate the life-affirming value and impact of today’s best SaaS solutions. Currently, I am the Sr. Marketing Content Producer and Manager for Industry Solutions at InEight, a leading provider of cloud-based, AI-powered project management software for the construction industry. I am responsible for leading share-of-voice generation for InEight, increasing brand awareness, engagement and visibility for its technology nationwide. I work with and manage industry experts, SMEs and gifted writers and designers to showcase InEight's unique project solutions and provide social proof across multiple channels and formats, including SEO blogs, case studies, in-depth interviews, white papers, webinars, events and high-quality downloadable assets. I also support the development and launch of pivotal campaigns, such as Innovations product releases, global business expansions, GCPO, and Microsoft C365. Portfolio at paulaperrin.com.