Paula Preuss

Background

About Paula Preuss

What makes you alive? For me, it was always PEOPLE. All of us are so unique and distinct. When we work as a whole we are able to achieve the impossible and motivate each other to become better. I’m an extrovert who loves to meet new people from various backgrounds which is why I think group work and collaboration are major components of becoming a successful individual. Thanks to developing deep connections with my teammates, I was chosen to become a team captain and guide my team to the National Tennis Championships. This experience enabled me to strengthen my leadership and interpersonal skills which I later applied to become a tennis coach for kids ages 4 to 8. I’m a freshman student completing my bachelor’s degree in Global Business with a concentration in Digital Media and Technology at the Gabelli School of Business at Fordham University with a 3.9 GPA. I’m currently interested in becoming a digital marketing analyst. Recently, I pondered on the business side of social media content creation. Like everyone, I spend lots of time on social media, and what keeps me so engaged are not the media itself, but the content creators there. While I started to research the matter, I learned that while all the rules of “traditional” businesses still apply, one also has to be aware of algorithms and the viewers’ psychology, and trends. Even after all these years of learning about entrepreneurship and business organizations, I feel as if I still know so little about them. The Social Media industry for me is a complex, and thus intellectually challenging, set of connected systems. I find it so fascinating because there is not only one right approach or path to success; instead, it simultaneously allows for creativity and requires rigid systematic thinking. I’m also passionate about exploring different business sectors and discovering key insights into the industry through various job opportunities. Please feel free to reach out to me at ppreuss@fordham.edu I look forward to hearing from you!