Paula Rodriguez

Background

About Paula Rodriguez

Driven by curiosity. Guided by change. My hunger and curiosity drive me forward. I'm passionate about discovering new ways of doing things. I don’t believe in sacred formulas or unshakable truths. I’m drawn to change, to trial and error, to that creative tension that arises when nothing is certain and everything’s possible. I’m skeptical of marketing that repeats itself without question, and of leaders who never shift their point of view. For over 12 years, I’ve been building brands and growing projects from scratch. I’ve worked from all angles—client side, agency, startup—in industries where aesthetics matter, but purpose matters more: fashion, design, wellness. And if there’s one thing I’ve learned, it’s that real success comes from listening, from challenging assumptions, from staying in motion. Now, with AI redrawing the map, I believe in a new kind of marketing: one that breathes, that learns, that dares to fail and evolve. Marketing that doesn’t just sell—but truly connects. I’ve worked with teams and markets across the globe—US, Europe, Asia, Latin America, Australia—and led as CMO at Antai Venture Builder, the birthplace of fast-growing startups like Glovo, Wallapop, and CornerJob. But the title isn’t what drives me. It’s curiosity. Hunger for new ways. The gut feeling that there’s still so much left to invent.