Paula Ruane

Background

About Paula Ruane

I am a commercially focused senior leader with over 15 years’ experience driving growth, building partnerships, and delivering sales performance across global markets. Currently at Portwest, I lead commercial strategy for the US, Canada, Australia/New Zealand, and China — managing regional sales teams, shaping retail growth initiatives, and developing customer-focused plans that deliver sustainable results. My career has been built on: Growth Leadership – Designing and executing strategies that open new markets, grow existing accounts, and strengthen retention. Customer Development – Building structured account growth plans, developing key partnerships, and expanding share of wallet. Team Leadership & Coaching – Supporting ASM/RSM performance with clear KPIs, coaching frameworks, and mentoring to drive accountability and results. Data-Driven Decision Making – Leveraging tools such as BI, Excel, and CRM workflows to translate insights into clear actions. I am passionate about connecting with industry leaders, customers, and partners to deliver solutions that meet real-world needs in safety, workwear, and PPE. Always open to networking, knowledge sharing, and exploring opportunities to collaborate on growth-focused initiatives.