Paula Schuck

Background

About Paula Schuck

Influencer marketing expert at Milestone Integrated Marketing. I currently oversee all influencer marketing campaigns from strategy and conception to completion, and measurement. From always on to content creation campaigns and seasonal activations. Launched my first influencer marketing program in 2012 when they began as blogger outreach programs. From blogger outreach to Twitter conversations and finally current influencer marketing activations, I’ve managed hundreds of influencers over 13 years while constantly evolving to meet the needs of changing platforms and a dynamic industry. I am the influencer marketing lead directing clients into cutting edge partnerships that exceed industry benchmarks. I have 13 years of experience in developing and executing impactful social media campaigns, content creation, and end-to-end influencer marketing campaigns for a variety of clients, from non-profits and charities to B2B and CPG. I am passionate about leveraging digital media and analytics to create engaging stories and drive social change. I create the strategy, source, execute and measure national and international influencer marketing programs. My first ever influencer marketing campaign launched in 2012 when these campaigns originated in the mom blogger ecosystem. That first organic campaign ran for seven years, generating awareness, conversation, earned media and political action on important global health issues and resulted in a $50 million annual health care policy change in ONTARIO for a patient group. I have mentored and trained other professionals and students on how to use social media platforms effectively and ethically. My goal is to help my clients and partners reach their target audiences and achieve their marketing objectives.