Paula Shyba

Background

About Paula Shyba

Paula is a founder of Kind Ice Cream, an Edmonton made small-batch ice cream shop with locations in the Ritchie, Highlands and Wîhkwêntôwin neighbourhoods. At Kind, Paula's roles as Marketing Director include graphic design and branding, community-building and business development. Through Kind Ice Cream, Paula and co-founders Nicole Bhar and Candyce Morris work to create an environment that is inclusive, creative and centered around community. Paula is passionate about supporting youth and other women-owned and queer-owned businesses and has taken part in numerous mentorship and education opportunities, including small-business advising for new-to-Canada entrepreneurs through Action for Healthy Communities and providing education about entrepreneurship and community-led business to elementary, high school and university students. Prior to starting Kind Ice Cream, Paula co-founded Arrow Films, a small filmmaking business, and Neat Photo Booth, a successful and boundary-pushing photo booth business. Paula has a Masters degree in Occupational Therapy and spent over a decade working as an advocate for individuals with disabilities, pushing for new standards of accessibility in public environments and homes.