Pavi Ratnakar

Background

About Pavi Ratnakar

As the Global Employer Branding & Recruitment Marketing Specialist at Hitachi Rail, I leverage my 15 years of experience in digital marketing to create and execute strategies that attract and retain the best talent for a global leader in the rail industry. With a passion for brand building, storytelling, and technology, I apply my skills in social media analytics, online marketing, and ATS to deliver impactful campaigns that showcase the company's culture, values, and opportunities.Before joining Hitachi Rail, I founded and ran Digital Vaastu, a digital marketing agency in India, where I helped government organizations, businesses, and CEOs establish their brands with compelling storytelling. I have also conducted digital marketing workshops attended by over 500 entrepreneurs, sharing my knowledge and expertise in branding and marketing. Additionally, I had the privilege of speaking at various events, including the Europe India Business Summit held at the European Parliament in Brussels in 2018. Through international experiences, I have developed a keen understanding of the diverse and dynamic needs of different audiences and markets, and how to communicate effectively with them. My mission is to empower brands to drive growth and success while creating stories that resonate with their target groups.