Pavlo Orlenko

Background

About Pavlo Orlenko

Hi there! I am a Product Marketing Manager with expertise in building A/B testing processes for monetization and growth. Currently Head of Product Marketing at Headway by Headway Inc. It is a Ukraine-born company that ranked 4th in TIME's list of the World's Top EdTech Companies. Now I am looking for Product Marketing Managers who will become an integral part of our growth! Together with the team, we are working on growth at the intersection of marketing, product, and analytics. We search for and integrate new monetization mechanics, create additional value and personalized funnels, launch new markets, and implement AIML. Our principles- Speed over bureaucracy = Idea at brainstorming → after validation, implementation of A/B testing in a sprint - Focus on goals and execution = UX researchers, product analysts, and Market Intelligence experts focus on growth and provide data - Double Diamond A/B test flow = Systematic discovery, validation of hypotheses, and broad ideation for the creation of solutions - Marketing analytics = Testing complex hypotheses in a clear economy and prioritization through scenario predictions - Product ecosystem = Experience and expertise of product managers and ecosystem teams to accelerate learning and achieve goals - AI-first = Working on a regular timeline of A/B tests, we look for points of optimization and improvement of our solutions through AI The value of our team — we eliminate the manager's pain points- You are not alone in the field with hypotheses > the team has a product vision and is involved in the entire process, so you will not be launching only feedback or loaders - You are focused on complex changes > Now we test less optimization of a single screen and focus on major changes in the funnel, so you will wait for test analytics and regular updates to dashboards - You really shape the direction of the cross-team > You develop your own vision and leadership in achieving goals with the team - You don't feel a lack of resources > cross-teams consist of all the experts needed to implement complex product changes at all stages, so you implement specific hypotheses Our main metrics are Revenue/ROI/CR/ARPU/LTV, the impact of which is decomposed into a clear tree of metrics with defined North Stars for each cross-team, so join us and let's build profitable solutions together :)