Pearly Tan

Background

About Pearly Tan

Founder and owner of award-winning marketing research agency, Asia Insight- One of Asia’s veterans in marketing and research, a passion for winning, and a desire to impact the marketing world.ENTREPRENEUR:• Bootstrapped Asia Insight, from a small Singapore startup to multi-million dollar agency in the Asia Pacific region.• A serial entrepreneur involved in numerous start-ups and businesses.ASIAN MARKEITNG VETERAN:• One of the pioneers of future product development in Asia, where discipline and rigor is used in the discovery of white spaces.• Pearly is highly sort after for her strategic marketing advice to global brands that seek a deep understanding of customer needs and constantly seeking to be in the forefront of innovation. A long list of brands that has consulted Pearly include Microsoft, Estee Lauder, International Hotel Group, Daimler, Mastercards, Hewlett Packard etc. MENTOR & COACH:• Defined by her zealous love for coaching and commitment to building leaders.• Mentor to Singapore infocomm start-ups, associated with Infocomm Investments Pte Ltd (IIPL), a subsidiary of IDA Singapore. Pearly is part of this start-up ecosystem that manages more than US$200 million, to accelerate the development of start-ups in their formative phase.