Pedram Parasmand

Background

About Pedram Parasmand

I work with consultants, coaches and facilitators to design programs that are easier to market, pitch and deliver. Helping you go from inconsistent referrals to a sustainable business using relationship-based business development habits (without the ick of being sales-y) I bring together 26 years as a learning designer and facilitator with 15 years of entrepreneurship. My clients already get results for their clients, but might still: Find it hard to stand out despite being better than their competitors Overwhelmed by packaging their expertise into proposals Frustrated by reinventing the wheel every time Annoyed they're not paid what they're worth Experience imposter syndrome Feel stretched over-delivering And they want to: Feel confident charging more for premium service Build a more sustainable six-figure business Have more impact doing work they love I've gone through frustrations myself. Since 2011, I've run my own Learning & Development consultancy. And for years, I struggled to package, market and sell the value of what I did. This is despite being an expert. I had: • Invested tens of thousands in my professional development. • A track record of getting client results on leadership development, team development, organisation change, and service design projects in the tech, finance, public, charity, and education sectors. • Designed & delivered thousands of learning experiences, workshops and training as a volunteer, educator, employee, and freelancer since 2001 Turns out: I was an expert in my craft, but not an expert in meeting market needs No one had shown me how to 'commercialise' my learning design expertise. And when I did sell my services, I either subcontracted at lower rates than I knew I was worth. Or I wasted time reinventing my process, making my services less profitable. So there were times I had no work OR burned out because I was saying "yes" to everything that came my way. I wanted to put myself 'out there', but I felt stuck ‍ The turning point was when I started consulting with other L&D companies. I overhauled their learning production processes using my streamlined methods. And the during the pandemic, I adapted the process to support 30+ charities through the digital transformation of their learning programmes. More focus allowed me to market, sell, and deliver my services more easily Since 2023, I've been working with self-employed experts to avoid my mistakes. Join our newsletter: