Pedro Butler

Background

About Pedro Butler

Skills & Expertise: Dynamic Creative Optimization (DCO) Feed Management Operations Ad Operations Management Campaign Strategy & Execution Data Analysis & Insights Digital Advertising Platforms (Google Ads, Meta Ads, GMC etc.) Technical Troubleshooting & Solution Implementation Team Leadership & Mentorship Education: Glasgow Caledonian University, BASc Engineering (Audio / Electronics) & Multimedia Technology, 2006 Achievements: Recognised as a thought leader in the field of DCO, with speaking engagements at industry conferences and events including Google’s “Creative Forward” - How to use data to inform creative decisions. Developed the process by which all Qantas airline campaigns are briefed, set up, approved & trafficked adhering to all naming conventions, protocols and procedures. Enhanced the efficiency of 'Always On' campaigns, expanding from 2 to 14. During Q4 of FY19, this optimization resulted in a substantial uplift of $21.5 million, delivering an impressive ROI of $86 Let's connect to discuss how my extensive experience in dynamic creative optimization and feed management operations can drive success for your digital advertising campaigns. Whether you are looking to maximize ROI, improve targeting precision, or enhance overall campaign performance, I can assist you in achieving your goals. I am always open to networking opportunities and excited to explore potential collaborations with like-minded professionals in the industry.