Pedro Monteiro

Background

About Pedro Monteiro

ADVNCE is a new esports and gaming multichannel project in SIC, IMPRESA Group. This is a project that tackles media consumption habits of our time, with original content produced and published for all the usual digital platforms and for cable TV on a Video on Demand format. With a new approach for revenue streams and interaction with brands, influencers, platforms, and audiences, ADVNCE is exploring the future of TV. Working for the future. Being part of the team composing the recent New Revenue Streams area in IMPRESA Group, I research and develop new projects that bring new commercial opportunities for our company. In the past: SMACK is a new digital publication from IMPRESA Group aimed to a younger audience. I manage a small team of multimedia journalist, producing mostly videos for social media. Our motto is 'News without bla bla bla'. As Head of Audience Engagement, I manage a team of journalists that work with all of IMPRESA Publishing brands. We are constantly evaluating our work and goals through data analyses and finding new ways to deliver our content to the largest possible audience. With our partnership with Facebook for video production, I manage from an editorial point of view the content that is produced and published by our brands and keep track of our success. As a Product Manager for Digital Innovation my line of work stretches from developing and launching new digital media products for our publishing brands, to the study and dissemination of new media business solutions and ideas inside the corporation. I have worked on the latest in-house digital projects and been lecturing about digital storytelling, digital advertising, etc; both in Impresa and in various universities and conferences across the world. As a consultant for INNOVATION, I have been working on digital concept, strategy and designing solutions for several publications. I write regularly for the editions of Innovation in Newspapers. As Digital Art Coordinator I have been working on planning and designing solutions to publish across different digital platforms, as the iPad, Android tablets, etc. As an Art Editor I have gathered a large experience in finding the best solutions to present multiple information to our readers in pages layouts. I am also comfortable with outsourcing and art directing work with freelancers, both photographers and illustrators. Due to my expertise, I am also proficient in managing a team. Specialties: Management. Social Media. New Revenue Streams. Digital storytelling. Digital strategy. Innovation in media. Skilled in Adobe's products.