Pedro Scappini

Background

About Pedro Scappini

In these nearly 20 years of experience in Corporate Communication, I learned that my passion for communication lies in the opportunity to connect people's purpose with the stories and experiences we develop in companies and their brands. I believe that Reputation management is part of all processes and dimensions of communication, and leverages the inherent value of brands, as so their relationship with it's stakeholders matrix. I believe that communication is a transversal bond to facilitate dialog, going through Strategic Planning and development of communication actions and projects, to Internal Communication, Institutional Campaigns and Corporate Communication, Indicator Analysis, Communication Diagnosis, Reputation Management, Research and Metrics, Communication Crisis Management, and Stakeholder Management. In addition of that, I have an extensive experience with Event Management, planning and executing activities in different countries - and learning with different culture, sponsorships activation, brand experience, employer branding, corporate visits and public relations actions. I am passionate about what I do. I live for my family. I'm faithful to my values, ​​and focused on being happy. Always.