Pedro Silva
Director of Corporate Marketing & E-business at Groupe Deschenes
Based in Montreal, Canada
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Seniority
Director
Department
Other
Location
Montreal
Industry
Wholesale
Company size
168
Contact information
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p•••••••@groupedeschenes.com
Phone
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Background
About Pedro Silva
Executive with more than 20 years in Marketing & eCommerce experience for public & private companies covering the financial, manufacturing, wholesale, retail & healthcare consumer products sectors. A strong team player and decision-maker with proven strategic thinking and excellent business sense. Constantly seeking challenges and a multifaceted approach towards a broad view of all Marketing facets within a corporation, aimed exclusively at constant growth of sales and the strong development of the brand's value. A human approach based on respect, creating a positive working environment. Specialties- Development of strategic marketing plans - Product positioning and life cycle development - Marketing research programs - eCommerce management & development - Digital omnichannel - Customer experience - Competitive Intelligence reviews - Employer branding - Strategic planning - Brand architecture - Sales Forecasting - Budget Management - Advanced Marketing Analysis and reporting - CRM
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