Peeter Verlegh

Background

About Peeter Verlegh

Dr. ir. Peeter Verlegh is Professor of Marketing at Vrije Universiteit Amsterdam. He is also the Editor-in-Chief of the AMA’s Journal of Interactive Marketing. Peeter has an MSc in Food Science, and a PhD in Marketing from Wageningen University (2001), and teaches in Branding, Advertising, and Consumer Behavior at BSc, MSc and MBA levels. Before joining VU Amsterdam, Peeter was on the faculty of the University of Amsterdam and RSM Erasmus University. He guest-lectured among others at ESADE Barcelona, Corvinus University Budapest, Prague School of Economics, and Gedhu College of Business in Bhutan. In 2004, he was a visiting scholar at the University of Colorado in Boulder. Together with collaborators from business and academics, Peeter studies branding, social media,(marketing) communication and language. Always from the consumer perspective, but with a close eye on practical application. He has advised several brands and organizations on these issues, and serves on the editorial boards of Journal of Marketing, International Journal of Research in Marketing, Journal of Advertising, International Journal of Advertising, and International Marketing Review. His work was published in these journals, as well as in Journal of Marketing, Journal of Consumer Psychology, Journal of International Business Studies, Journal of the Academy of Marketing Science, Organizational Behavior and Human Decision Processes, and Journal of Computer-Mediated Communication. For an (overly) complete list of publications, see: