Penny Pan

Background

About Penny Pan

I am a marketing professional currently pursuing a Bachelor of Business Administration with a focus on Marketing at USC, with previous studies at the University of Melbourne and Fudan University. My internships at L’Oréal, VIPSHOP.com, and Xiaohongshu have equipped me with hands-on experience in product marketing, digital campaigns, and influencer relations. Notably, I led a L’Oréal campaign that increased product exposure by 20% and managed a VIPSHOP live streaming account generating over in GMV per session. I’ve also contributed to nonprofit initiatives, developed rebranding strategies, and organized large-scale student events as Senior VP of Eta Omega Chi. Fluent in Mandarin, English, and Cantonese, with technical skills in Excel, SQL, and Python, I’m passionate about creating impactful marketing strategies and exploring innovative approaches in the industry.