Per Haraldsson

Background

About Per Haraldsson

Byggmax is a Nordic retailer with 170+ stores in Sweden, Norway and Finland. For 25 years Byggmax has been transforming the business of supplying DIY customers with building material. Byggmax is more geographically spread compared to our competitors but has less assortment. This leads to some different challenges and upsides compared to competitors. We want to move our brand position towards meaning more to more customers. Our customers appreciate us today on proximity (we have a lot of stores), the quick and easy shopping experience and the outstanding price product offering. We are developing towards adding more values including more complete assortment for more type of DIY projects, investing in more product diversity including brands and sustainability, remodeling our store lay outs and inventing store formats that are more inspirational and efficient. We invest a lot in logistics in order to move our spend as close the source as possible. State of the art logistics also is a corner stone when expanding our ecommerce offer. Byggmax spends about 400 mio+ Euro each year on buying direct material. My job basically is about the following- Managing 5 independent cross functional catogory teams - Managing the marketing team, purchasing admin team and supply chain team- In cooperation with the management team set up long term strategies to fulfill our vision- Manage the company wide commercial agenda in order to improve our commercial offer in line with group strategies- Move our position to industry leading customer experience - Realise a high stock availability - Secure financially healthy perfomance from strong gross margin and cash flow (stock levels, payment terms)- Expanding the eCommerce offer Byggmax marketing, purchasing and logistics presently includes about 50 people. and manages the following sub areas- All marketing activities - Category management (~400 suppliers)- Logistics (4 warehouses and a lot of transportation)- Puchasing administration - Claims handling (the store handles the customer, purchasing handles the suppliers)- Ordering (we issue more than 400 purchasing orders every year)