Perri Panella

Background

About Perri Panella

With over a decade of experience in hospitality sales, marketing, and corporate development, I’ve built a career around helping hospitality brands expand markets, increase revenue, and deepen strategic partnerships—especially within TMCs, BTS, consortia, and vacation rental segments. My professional journey spans national hotel brands and regional vacation rental leaders, where I’ve consistently driven multimillion-dollar portfolio growth, led acquisition initiatives, and nurtured long-term client relationships. Whether managing high-performing sales teams, executing due diligence and M&A strategies, or developing new markets, I bring both a data-driven mindset and a people-first approach to every project. I thrive in collaborative, fast-paced environments and bring a strong foundation in forecasting, contract negotiation, and value-based selling. My goal is to align innovative hospitality solutions with business needs to deliver lasting impact. Specialties: • Strategic Sales & Market Development • Travel Management Company (TMC) Relationships • Corporate Travel & Group Sales • Mergers & Acquisitions (M&A) • Vacation Rental & Luxury Property Expansion • Portfolio Growth & Revenue Optimization • Team Leadership | Business Forecasting | CRM Systems (Salesforce, HubSpot, Opera, Delphi)