Perry F.

Background

About Perry F.

Perry Fair is the first African American man to run a publicly-traded advertising agency. During his 20+ years in the industry, Perry has shepherded relationships with blue-chip global clients including Nissan, Infiniti, USMC, Shell Global, Jiffylube, Pennzoil, iFly, Kia, Adidas, Nike, Activision/Blizzard, EY, GSK, DirecTV, The USVI, Red Bull & Red Bull Media House, Diageo, Kimberly–Clark, VW, Apple, Beats By Dre, Macy’s, the NFL, MGM Resorts, TRUTH, and many others. Perry Fair was widely recognized as an industry-leading “Creative business leader and trusted advisor to brands” for his absolute focus on creativity during his tenure as both President and Chief Creative Officer of J. Walter Thompson Atlanta, Dallas, and Houston - by making his offices the most awarded and most profitable in global JWT network, his creative acumen as Global Head of Creative for Beats By Dre and as his ability to create creatively profitable opportunities for brands as Head of Partnerships for Red Bull and Red Bull Media House North America. Perry is also known for his work with start-ups with his creation of WALTER, a start-up agency of his design dedicated to start-ups. Its result was ranked behind Twitter as one of the most innovative ideas ever at its launch. His experiences as a creative and business leader span Minority, General Market, Traditional, and Digital Agencies -at C-Suite levels and clientside - at VP, Head, and Global levels running creative and the brand. Perry is regarded as an ambassador of advertising, widely respected for his views, creative, business perspectives, and achievements. His industry knowledge led him to become a regular advisor for Fortune 500 CMOs, and Advertising Award shows and panels. He sits on the board of several independent indie companies and as an advisor to several advertising schools. In his free time, Perry has written and sold a full-length feature to Intrepid Pictures/Universal and has completed his second feature and his first full-length novel.