Pete Baker

Background

About Pete Baker

I’m a member of the Glue Society, the creative collective that was described as ‘the experts at things which haven’t been done before’ by Creativity. We aim to push the boundaries in advertising, film, art and live experiences.Achievements• Awarded at every awards festival, including multiple Grand Prix’s and Gold’s at Cannes Lions and Spikes Asia, D & AD, Design Week, and AWARD among others.• Graduated as the National 1st place student at AWARD School, Australia.• Studied at Central St. Martin’s University of the Arts, London.Key Campaigns• ‘Grave of Thrones’ for Foxtel (Spikes Asia Grand Prix, Cannes Lions Gold, D & AD 3 x Graphite Pencils, AWARD 6 x Gold)• ‘GAYTM’s’ (Cannes Lions Grand Prix, Spikes Asia Gold, D & Ad x 2 Graphite, AWARD Gold x 7)• ‘Tonight, I’ll be eating.’ for UberEats (Effies Grand Effie, Mumbrella Campaign of the Year, B&T Awards Best Ad Campaign)• ‘The Unforgotten Soldiers’ for The History Channel (Spikes Asia Grand Prix, D & AD Yellow Pencil, AWARD Gold)• ‘Signs of Love’ (Spikes Asia 2 x Grand Prix, Cannes Gold, D & Ad Graphite Pencil, Design Week Best of Show AWARD Gold x 2)• GAYNZ (Cannes Lions Gold, D & AD Graphite)• ‘The Hearing Test in Disguise’ for Cochlear (Spikes Asia Gold, Cannes Lions Gold, D & AD Wood Pencil, AWARD 2 x Gold)• ‘The Break-Up’ for NAB (Cannes Lions Grand Prix, Spikes Asia 3 x Grand Prix, AWARD Best of Show)• ‘Emerson’s Tiny Pub’ (Spikes Asia Gold, D & AD Wood, AWARD Gold)• ‘Mixed Meds’ for Waka Kotahi, NZ (Best Awards Purple Pin (Grand Prix), Axis 3 x Gold)• 'Dune: Prophecy'(2024 interactive installation at New York comic con for Droga5)Diversity & InclusionAs a member of the LGBTQIA+ community, I’m proud to have directed campaigns that drive social change, including the ‘GAYTM’s,’ ‘Signs of Love,’ ‘GAYNZ,’ ‘Hold Tight,’ and ‘LoveSpeech’ for ANZ/Sydney Mardi Gras; the ‘Tasmanian Queer Woodchop’ for Mona Foma; ‘The Indigenous Prime Minister’ for AIEF; Shift 20 Initiative; youth mental health for Headspace; ‘The Broken Heartline’ for MSD; and Story Factory, Sydney.Writer / DirectorI have conceptualised, written, and directed campaigns for brands such as UberEats, Pepsi, Bankwest, Headspace, IKEA, Elle Macpherson Intimates, and Virgin Mobile - for agencies including Special Group, Host, TBWA, DDB and BMF among others.Industry Involvement• Juror, Special Awards, 45th AWARD 2024 • Jury Chair, Life Changing category, AWARD 2023 • Judged at D & AD, New York Festivals, AWARD and Axis• AdNews 40 Under 40 • Represented Australia at Cannes Young Lions • Mentored at D & AD Next and AWARD School.