Pete Martin

Background

About Pete Martin

I have more than 14 years of experience navigating the dynamic world of creative production, where storytelling meets strategy. At General Motors, I lead creative production efforts that bring campaigns for iconic brands to life. I love crafting compelling narratives that not only resonate with audiences but also drive measurable results, like directing award-winning video content that captures attention and sparks conversation. Before GM, I was at Cruise, where I specialized in solving complex production challenges (hello, filming with driverless cars) and helped scale San Francisco’s first self-driving ride service from zero passenger rides to more than (and more than 5 million fully driverless miles). Each project taught me something new about pushing creative boundaries while staying true to brand identity. One of my proudest moments was co-writing and producing The Cruise Accessibility film, which was screened at The White House in 2023. If you’re interested in collaborating or just want to chat about all things creative production, feel free to connect. Let’s explore how we can push boundaries together. Skills: Creative Production | Campaign Development | Global Brand Marketing | Brand Strategy | Video Direction | Team Leadership | Talent and Agency Management