Peter Atkins

Background

About Peter Atkins

Digital marketing and user experience professional delivering measurable ROI and happier customer experiences for over 17 years. Passionate and critical thinker with a proven track record in delivering holistic and customer-centric solutions, offering exceptional ability to proactively communicate and collaborate ideas. Adaptable, analytical, resourceful customer experience leader with a history of delivering happier customer experiences and business outcomes (ROI). A strong advocate for the human-centered design process and challenger for the status quo in that there are always better and smarter ways to solve problems with data and collaboration of minds. Clients that I have helped include a wide range from all different industries including however not limited to small to medium (SME's) both B2B and B2C, government, not/non for profit, retail, insurance, construction, high education, mining, blockchain and community groups. Brands including however not limited to nib AU, nib NZ, International Workers/Visitors, APIA, AAMI, Qantas, Suncorp, World Nomads Group (nib Travel), GU Health, TAL & Travel Insurance Direct. KEY COMPETENCIES: • Digital transformation and experimentation • Customer and user experience (CX/UX) • Leadership • Strategy • Digital Marketing (SEO, SEM, CRO, content) • Project Management/Product Owner (JIRA and Planner) • Data Collection & Analysis (GA, GTM, SEMRush, Search Console) • Data Visualisation and Reporting (GA, GA Data Studio, Tableau, Sumo) • UX/UI Design (Optimisations, Refinements & Testing) • Account Management • Sales, Business Development & Training INTERESTS, HOBBIES & CHARITY WORK: • Having fun, new experiences and being around driven, motivated, positive, like-minded people • Personal and professional development for myself and others (continual learning) • Socialising and exchanging ideas via networking events/meetups • Property development and real estate investing • Fitness and wellbeing – HIIT and weight training • Blockchain, crypto investments, and innovations.