Peter Atkinson

Background

About Peter Atkinson

Innovator, problem-solver, collaborator, influencer and communicator. I've strategised with some of Australia's biggest companies on industry-changing projects - and launched a successful digital publishing business that's changing the way businesses communicate and market themselves. In roles across the Australian media spectrum I've been an editor, writer, ideas man, leader, negotiator, marketer and mentor. My contacts list is long and genuine - reflecting long-term relationships at the corporate, management and operational level with leading publishers in print and digital space. I've won awards for creating great newspapers and even greater businesses - and proudly led some of the most dedicated professionals to achieve their best. Above all, I love to build things - publications, web channels, businesses, brands, relationships and partnerships - always mindful that they last longer and better when everybody wins. I've devised and delivered editorial and communications plans to drive powerful campaigns and community initiatives, galvanising and mobilising public opinion in the process. I bring energy, enthusiasm and optimism to everything I do - and take huge pride in bringing my colleagues along with me. My achievements include: Negotiating, planning and implementing multi-million dollar contracts with several leading Australian media firms - helping make their businesses more nimble and sustainable in a challenging environment; Leading the planning and launch of a digital publishing business that’s a model for future publishing and content marketing endeavours; Delivering record profits and sales growth in the good times - and delivering the flexibility and agility required when commercial headwinds arrived; Listening to clients, hearing their ambitions and pain points and delivering the strategy and solutions to create great partnerships; If you have a problem that needs to be solved - or ambitions yet to be fulfilled, call me on 0413 080 925.