Peter Bailie

Background

About Peter Bailie

I currently work as a Marketing Technology Manager at Publicis Sapient, leading the development and delivery of the global marketing technology stack and supporting data platforms that enable demand generation programmes across international markets.My work sits at the intersection of marketing, data, and product, where I translate complex technical systems into scalable internal platforms used by marketing, sales, and data teams to drive measurable commercial outcomes. I contribute to shaping the roadmap and lead delivery across key platforms within our enterprise marketing ecosystem, including Salesforce CRM, Salesforce Marketing Cloud, Adobe Experience Platform, 6sense CDP and our Marketing Data Management Platform built on Azure and Databricks. My role focuses on building reliable, scalable systems that improve campaign execution, revenue pipeline visibility, and collaboration between marketing and sales teams.My work spans platform product management, data infrastructure and governance, coordinating cross-functional teams across marketing, engineering, analytics, legal and procurement to deliver new capabilities across the marketing technology stack.Key areas of focus include:• Building and evolving enterprise marketing technology platforms• Designing scalable marketing data pipelines and analytics infrastructure• Enabling account-based marketing and AI-assisted outreach using platforms such as 6sense• Improving pipeline attribution, campaign measurement, and marketing performance visibility• Implementing privacy-by-design practices including consent management and regulatory compliance• Translating complex technical architecture into usable internal products for global teamsEarlier in my career, I worked in commercial media and digital marketing before moving into marketing technology and platform delivery. That commercial background continues to shape how I approach product and platform development today, focusing on commercial outcomes, usability, and measurable impact rather than technology for its own sake.Alongside my platform work, I am currently enrolled in a Data Fellowship covering SQL, statistics and machine learning, with final assessment expected in May 2026. In parallel, I have worked on implementing AI-enabled workflows and generative AI applications built on top of enterprise marketing data platforms.I am SAFe 6 Product Owner / Product Manager certified and apply a product mindset to internal platforms, focusing on scalability, usability and long-term value for the teams that rely on them.