Peter Bell

Background

About Peter Bell

I believe all good writing resides on a spectrum between clarity and elegance. I believe relevance is the one critical aspect of any brand. I believe my role, as a strategist, is to listen empathetically, consider comprehensively, and articulate clearly. I believe my role, as a writer, is to make your brand real and necessary. I began my career as a copywriter in Denver, after graduating from The University of Texas at Austin. I eventually founded and was the creative director of Fairly Painless Advertising (fairlypainless.com), in Holland, Michigan. My clients at Fairly Painless included Herman Miller, Whirlpool, Inc, Johnson Controls, Spartan Grocery Stores, and Spectrum Health. My work has been recognized by The One Show, Art Director’s Club, the American Advertising Federation’s local, regional and national awards, Communication Arts magazine, and The A.I.G.A.’s touring show of 75 best print design pieces. I have been a One Show juror and addressed the Dallas Society for Visual Communications, A.I.G.A New York, and The Herman Miller Design Now Conference. Prior to joining Milesbrand, I taught a course on integrated campaigns for the Academy of Art graduate school in San Francisco, and worked at agencies in San Francisco and Denver for clients including Pacific Life Insurance, Arrow Electronics, Kellogg’s, Procter & Gamble, Johnson & Johnson, Miller Coors, Einstein Bros, Carilion Clinic, and Newland Communities.