Peter Belling
Founder at Jedimind Driving Sustainable Customer Acquisition
Based in Amsterdam, Netherlands
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Seniority
C-Team
Department
General Business & Management
Location
Amsterdam
Industry
Advertising Services
Company size
1
Contact information
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p•••••••@jedimind.nl
Phone
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Background
About Peter Belling
Structure I Focus I Result I help ventures, primarily B2B companies in SaaS, FinTech and Vitality, market their product towards purpose driven growth. The challenge: shifting from product first to customer traction. The solution: deliver based on real validated, purpose-led propositions. While it sounds simple, solving this challenge draws on 25+ years of commercial experience with startups, scaleups, and corporates. Many early-stage teams focus heavily on R&D and product development — but struggle to connect with the market in a way that is both scalable and meaningful. That’s where I come in. With a background in marketing, sales, and strategy consulting, I’ve worked hands-on with over 100 startups, scale-ups, and corporates — combining commercial expertise with regenerative principles. My approach is rooted in co-creation, experimentation, and systemic thinking. Collaborations include StartLife/ WUR, Techleap, Impact Hub, and several VC's. I work as a fractional CMO, strategist or venture partner — supporting founders and investors in aligning purpose with traction. Feel free to reach out: peter.belling@jedimind.nl 06-54670273
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