Peter Buckingham
Experience Design (Xd) Director at Sun Life
Based in Kowloon, Hong Kong
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Seniority
Director
Department
Other
Location
Kowloon
Industry
Financial Services
Company size
38K
Contact information
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p•••••••@sunlife.com
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Background
About Peter Buckingham
A veteran experience design expert, CX strategist, and people manager. Responsible for delivering intuitive experiences that expertly balance users' needs, business goals, and project technology constraints. A proven track record for creating innovative, user-focused, and award-winning experiences for 70+ smart devices (with over 120m devices sold)- always on schedule and within budget. A dedicated and proactive problem-solver with a strong empathy for users. Over 20 years of experience working for industry-leading companies such as Sony, Vodafone, and Sun Life. Passionate in the delivery of effortless experiences, where digital solutions are simple, intuitive, efficient, and reliable to help users achieve their goals. A strong believer that products should not just 'look' attractive, but that they should also fulfill the 3x U's (i.e. that they are useful, usable AND used).
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