Peter Cynkar

Background

About Peter Cynkar

Peter Cynkar is a seasoned qualitative research leader with over 15 years of experience uncovering behavioral insights across the CPG, food, healthcare, and retail landscapes. Known for his ability to translate human behavior into strategic business outcomes, Peter has helped some of the world’s most recognizable brands make confident decisions through innovative packaging, shopper, and product development research. Currently serving as Director of Behavioral Qualitative at Behaviorally, Peter specializes in moderating and designing shopper-based qualitative studies, with a focus on pack testing and decision-making at shelf. He leads cross-functional teams through immersive research experiences—whether in simulated retail labs, consumer homes, or virtual settings—and synthesizes complex findings into actionable recommendations that fuel brand growth. Peter’s career has included impactful work at Technomic, where he led foodservice and brand health research for top-tier food manufacturers and restaurant chains, and at Sylver Consulting, where he spent time on packaging innovation, brand messaging and early-stage product development. He also spent time at Gallup, refining his skills in international affairs, large-scale public opinion research and messaging. Peter holds a Master’s in Public Policy and combines analytical rigor with a deep empathy for the consumer voice. His storytelling skills, strategic mindset, and collaborative spirit have made him a trusted advisor to clients navigating brand reinvention, category disruption, and evolving shopper expectations. When he’s not in the field or behind the mirror, Peter enjoys exploring emerging food trends, visiting museums with his family, and getting lost in historical biographies.