Peter Darley

Background

About Peter Darley

I am currently the Executive General Manager for NECA (National Electrical Contractors Association) responsible for GTM sales and marketing, shared services, IT and board management. I have served as the General Manager and SVP of a globally successful B2B SaaS enterprise, where I was responsible for managing 60% of the business and driving growth to $100 million in revenue. My accomplishments include establishing two new international markets from inception, with successful expansions into both Asia and Europe. Following a strategic B2B SaaS acquisition, as General Manager/Director I successfully managed the transition of the founding leadership, implementing a growth and profit-oriented business model while effectively integrating the enterprise into the parent group's structure. This record of achievement is built upon a foundation of executive experience in senior leadership positions within blue-chip global organisations and now not for profit. I’m passionate about helping Not for Profit, SaaS and technology-driven teams excel at scale through cultural transformation and innovative go-to-market strategies. Let’s connect.