Peter Deman

Background

About Peter Deman

PROFILE •Strategic Leader & Entrepreneur with a broad experience in the medical/healthcare field (industry, hospital, medical laboratory, academic). Proven track record in identifying & managing strategic (commercial) interests in a global changing environment. •Broad Marketing Management Expertise (Strategic Marketing, Upstream/Downstream, Evidence Based Messaging, Go To Market, Branding) •Liaison Expertise: Government/Legislative Initiatives; Regualtory Bodies. Market Access, bringing (new) products to the market. •Global Business Experience – EMEA Expertise. Forges & cultivates strong relationships with key clients, service providers, subcontractors, KOL's, associations, distribtutors & prospects. •Big Picture Thinker. Astute learner & experience in innovative medical technology/lifescience field (medical software, medical devices, sensors, workflow, diagnostic imaging, Quality Control, implants, surgical tools, in vitro diagnostics, biotech…). •Deeply seasoned people management in matrix- & cross functional teams and multi-cultural environments (Expat experience). •Keynote speaker at international scientific conferences and meetings. Educational material development expert for broad range of audiences. CORE COMPETENCIES •Highly developed understanding medical markets, Product development, Clinical Trials, Go To Market, Market Access & Commercialization •Business strategy development expert. Complete product lifecycle experience (first concept, proof, prototype, production, market access, commercialization → end of life) •Advanced financial & analytical skills (value proposition, P/L, KPI data generation, R&D planning & budget, investing) •Invited keynote speaker expertise at international conferences/meetings & media channels; key ambassador for the organization •People management of international teams with different backgrounds, culture & responsibilities