Peter Duvall

Background

About Peter Duvall

Welcome to Delaware Public Media, the first and only public media news service founded in Delaware and dedicated to covering the unique issues, events, personalities, and culture of Delaware. DPM is an NPR-member station. Who Is Listening • 50% split between those that identify as male & female • 113% more likely to have post graduate degree • 145% more likely to be a business owner or partner • 55% more likely to earn a household income of $250K • 98% more likely to contribute to an arts or cultural organization • 80% Are between 25-64 Delaware Public Media presents high-quality statewide news in a rich combination of digital audio, video, and text. You can find us on air, 24/7, at WDDE 91.1 FM. And you can live stream WDDE anytime, anywhere from your computer, smartphone, and other devices by simply clicking the “Listen live” button at delawarepublic.org. Your Messaging Stands Out! • In public radio’s clutter-free environment, listeners pay attention throughout short sponsorship breaks. • Per hour, less than 3.5 minutes of sponsor messages air on DPM • Compared to commercial radio’s up to 18 minutes of advertising per hour • Statewide listeners • Broadcast, Digital, Mobile and eNews Platforms – 1 million average annual website users. Marketing’s Best Kept Secret: the NPR HALO EFFECT. the positive sentiment that listeners and viewers feel toward companies and organizations that support public radio and TV. See what listeners say about the NPR Halo Effect: • 82% have acted specifically because of a sponsorship announcement. • 75% say their opinion of a business is more positive • 69% prefer to buy products from businesses that support public radio • 60% pay attention to the sponsorship announcements on public radio. • 61% agree that public radio is selective in choosing business sponsors • 53% feel the businesses that sponsor Public Radio are more credible than those they hear in advertising on other radio stations.