Peter Feld

Background

About Peter Feld

Peter Feld is Political Director at The Insurrection, a digital political messaging and targeting agency for progressive candidates and nonprofits. Peter has worked as a political pollster, market research executive in magazine publishing, print and online editor, content strategist, and writer on politics, media and other topics. He created and was editor in chief of Scooter, the NY Observer's magazine for NYC parents. His writing has appeared in Ad Age, NY Observer, Esquire.com, NY Post, Gawker, Wonkette, Radar Online, Salon, Portfolio.com, Gourmet Live, Guest of a Guest, Mediaite, Foxnews.com, Brandchannel, Mugshot, Open, Boston Globe, Vice, Daily Candy and Cookie. Some publications are linked below. Peter was Director of Custom Research at Condé Nast, where he supervised research studies for publications including Vogue, Teen Vogue, Men's Vogue, Vanity Fair, Wired, Condé Nast Traveler, The New Yorker, GQ, Details, Allure, Jane and Cookie. Earlier he was a pollster at Democratic political consulting firms including Global Strategy Group, Hart Research, Lake Research and Frederick/Schneiders. He designed the strategy that helped elect Congresswomen Loretta and Linda Sanchez and was research director for the 1992 presidential campaign of Paul Tsongas. Peter has conducted focus groups among Serb and Croat refugees, and was chosen by the National Democratic Institute to lead the first post-war political focus groups in Kosovo in April He holds a Ph.D. in clinical psychology from the University of California, Berkeley, where he studied child personality development. He taught polling and political strategy in NYU's graduate Political Campaign Management program. Specialties: Web launch/relaunch strategy, print-online translations, editing, writing, market research, consumer insight, survey research, focus groups, print magazine cover testing, political strategy, teen trends