Peter Guilfoyle

Background

About Peter Guilfoyle

Innovative executive with 20 years of proven success growing companies, markets and products in the technology, software and analytics sectors. Successful track record in both Fortune 500 and start-up settings developing, implementing and executing compelling strategic programs that engage the market to deliver immediate growth and sustainable long-term revenues. Creative thinker who builds scalable programs that automate growth. Areas of Expertise: Leadership and Team Building: Possess talent and passion for recruiting, mentoring, motivating, and retaining top-tier talent. Culturally adept with the experience to manage teams and drive results across multiple geographies. Easily build rapport and maintain partnerships with colleagues and clients. Create and maintain a strong executive team presence. Marketing Strategy: Direct annual marketing process, ensuring timely development of integrated marketing plans that align with key strategies. Collaborate with product development teams to shape commercial strategy. Design market research studies and extract actionable insights from end-user data. Assess the competition, explore new markets, generate leads, and develop value propositions. Deep experience with bringing innovation to market in analytics sector. Multi-Channel Content Marketing: Create content marketing strategy and editorial calendar that supports organizational goals, including educating prospects, generating leads, growing website traffic, and capturing mind share. Gauge the effectiveness by measuring engagement, leads, sales, and retention; modify strategy based on data. Product Marketing: Formulate and execute go-to-market activities including feature launches, case studies, templates, onboarding guides, and educational materials. Proven track record of home-run product launches in B2B marketplace.