Peter Gurr

Background

About Peter Gurr

have over 16 years’ experience in data analytics gained from working in a range of industries both in the UK and across Europe. The expertise I can bring to your digital project will ensure that your business can move towards being a data driven decision making organisation. I can work at all levels within a company helping to form data policy & process or manage technical teams to deliver results. One of the biggest issues with technical implementations is that the technical solution does not always read between the lines of the business requirements. My extensive expertise will ensure the correct interpretation of these requirements to deliver business usable solutions. Key skills • Digital system architecture, implementation, data design • Customer data analysis & segmentation • Extensive experience of business recommendations based on data analysis and business requirements • Design of data governance / data protection process & policy • Excellent presentation and training skills at all levels within a company • Track record of successful project management of large projects & rollouts • Always focused on the end business goals Technical skills • Adobe Marketing Cloud certified – Adobe Analytics / Adobe Target / Adobe Workbench • Implementation experience – full Adobe Marketing Cloud suite plus Adobe Campaign / Google Analytics / Tealium (including serverside)/ Adobe DTM & Launch / GTM / Optimizely / Visual Web Optimiser / SAS CXA / Tableau / Domo • Proficient in SQL / Python / JavaScript / HTML