Peter Hamer
Teacher at Iéseg School Of Management
Based in Milan, Italy
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Seniority
Staff
Department
Education
Location
Milan
Industry
Higher Education
Company size
1.8K
Contact information
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p•••••••@ieseg.fr
Phone
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Background
About Peter Hamer
I’m a Dutch–Colombian Visual Merchandising consultant and educator with 15+ years of experience elevating global luxury brands—including Louis Vuitton, La Perla, Wolford, and Ginori 1735—through my i1 Model, VM Canvas, and Taxonomy of Displays. These proprietary frameworks marry creativity, data, and strategy, transforming retail spaces into purposeful, profitable environments. Beyond consulting, I maintain long-term collaborations with leading fashion and design schools, such as Istituto Marangoni, IÉSEG, SDA Bocconi, and Business Fashion Academy. I design and teach advanced curricula on VM, digital store design, and sustainable fashion, bringing academic rigor face-to-face with real-world results. Whether spearheading rebranding rollouts or coaching local teams in multiple languages, my focus is always on cultural nuance, visual storytelling, and measurable outcomes. I also curate the “i see windows” retail journal, decoding the art and science of display to share how photography and brand identity combine to create engaging, impactful customer experiences.
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