Peter Haraldson

Background

About Peter Haraldson

Senior marketing and business professional, with a solid record of achieving growth and profitability, for new and established brands and businesses. 20+ years experience in domestic and international roles, within pharmaceutical, biotechnology, B2B and consumer products. Combines expertise in strategic planning and life cycle management, with solid performance in problem solving and achieving short term sales results. Works effectively across different country environments in global structures, as well as in complex matrix organizations. Specialties: Product/Market Road Maps, Strategic Planning,Life Cycle Management, US & Global Marketing, International Experience, Change Management, P&L Responsibility, Brand Leadership Management, Product Launches, Project Management, Business Development, Organizational Changes, Commercial Excellence Projects, Key Opinion Leader Development, Business Analyses, Product Portfolio Planning, Excellent Communication Skills, Team Leadership, Segmentation, Product & Business Positioning.