Peter Henderson

Background

About Peter Henderson

I am a specialist in building brands and generating revenue for small, medium and large companies throughout Canada, the United States and globally. I am the host of the Team Canada SMR Podcast My accomplishments include: • Successful articulation and promotion of company’s core values and business goals by developing strategies and writing communication to inform, educate and positively impact the organization and their brand(s) separately and as a whole internally and externally. • Development of effective organizational brand strategies and tactics have enabled business change, nurtured and built employee and customer awareness, understanding, acceptance and commitment to a company’s mission, vision, values and business priorities. • Contributed to brand steward-ship through challenging market situations. • Created a brand discovery process that uncovers a claim of distinction. This expertise includes the second stage in brand building; ‘branding’ working with marketing professionals on the tactical application into advertising, direct marketing, and online initiatives. • As an expert in design and implementation of offline and online marketing solutions I have built a solid reputation for obtaining valuable, actionable and measurable results. Achieved international awards in recognition of creative excellence and Accountable Marketing™ • Lead teams, mentored young and promising talent to help them realize their potential and add value to the company.