Peter Horvath
Partner at Institute Of Brand Logic
Based in Austria
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Seniority
C-Team
Department
General Business & Management
Location
Austria
Industry
Business Consulting and Services
Company size
17
Contact information
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p•••••••@brand-logic.com
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Background
About Peter Horvath
Changes in the Retail Business Consumer behaviour is changing. Sales are moving from offline to online. Footfall is decreasing in shopping centres and city locations. We are seeing a movement from impulse shopping to planned purchase. Location and choice are not all-dominant any more. The whole retail industry is affected by these trends. Retailers have to search for new growth opportunities. Have you adapted your business model? Have you rethought the services you are offering to your customers? Have you optimized your retail space? Have you digitalized your marketing? Do you really know your customers and their needs? Have you thought about how to implement omnichannel retail? In my role as managing director and as member of the executive board at one of Europe’s largest footwear retail groups, I have been focusing on the changing environment in the retail business for more than 20 years. I am often invited to present and discuss current trends as keynote speaker and panelist at many international retail and marketing events. What I have learned during my career is that the most important thing is to ask the right questions. Contact me if you’re interested in discussing your questions on omnichannel retail, sales & marketing, business strategy, fashion buying, e-commerce, strategic branding, real estate development, store design or change management.
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