Peter Iwuh

Background

About Peter Iwuh

Peter Iwuh is a highly accomplished entrepreneur, author, and marketing expert from Hyattsville, Maryland. He is the founder of Tykoon, a minority-owned corporation and conglomerate that specializes in marketing, music, sports management, and more. Since launching Tykoon in May 2018, Peter has grown the company into a nationally recognized enterprise making waves across multiple industries. He also launched Tykoon Sports, the first Black-owned NIL (Name, Image, Likeness) marketing agency in the country. Through Tykoon Sports, Peter has facilitated hundreds of athlete brand partnerships with companies such as CVS, NBC Sports, Firefly, Aunt Jackie’s, and more—supporting college athletes in building their personal brands, securing meaningful partnerships, and navigating the transition from campus to career. Throughout his professional journey, Peter has held key marketing and PR positions at major organizations, including Lionsgate, Sony Music Entertainment, Meta, BET, and The Walt Disney Company. At Lionsgate, he contributed to the marketing campaigns for high-profile film releases like The Crow, Flight Risk, Megalopolis, and others. His work with BET includes supporting some of the network’s most notable events, including the BET Awards, NAACP Image Awards, and Hip Hop Awards. Peter has also worked with prominent talent across music and sports, including DaBaby, Devin Haney, Claressa Shields, and Xavier Millz—helping build culturally resonant campaigns that connect with Gen Z audiences across platforms. A passionate educator and speaker, Peter has delivered talks at the University of Southern California, University of San Diego, Kent State University, and several others, where he shares insight on entrepreneurship, personal branding, and the evolving NIL landscape. He holds a B.S. in Strategic Communication from Morgan State University and has earned eight marketing-related certifications, including the Meta Digital Marketing Associate Certification, the Social Marketing Certification from Hootsuite, the Digital Marketing Certification from Hubspot, and the Agency Ready Certification from the PR Council. Peter’s work has been featured in Yahoo News, Influencive, Vizaca, and Disrupt Magazine. In April 2022, he was honored as “HBCU Student of the Year” by PR News. Today, Peter continues to lead Tykoon as a visionary brand builder dedicated to culture, impact, and innovation.