Peter Kihara

Background

About Peter Kihara

Connecting Data, Intelligence, and Strategy to Drive Impact From uncovering patterns in datasets to shaping strategies that resonate with customer needs, I thrive on transforming insights into meaningful outcomes. With a career spanning industries like FinTech, B2B SaaS, Mobility, eCommerce, and InsurTech, I bring a holistic approach to market intelligence, data analysis, and product marketing. What drives me? Curiosity. I’m fascinated by the “why” behind customer behaviors, market trends, and business performance. Whether it's guiding a product team to reposition a feature for greater impact or helping a sales team anticipate market shifts, I strive to bridge the gap between data and action. Here’s What I Bring: Market Intelligence Mastery: I uncover trends, map competitive landscapes, and provide strategic foresight to help businesses stay ahead. Data Analysis Expertise: I bring clarity to complexity, turning raw data into stories that empower teams to make confident decisions. Product Marketing Savvy: I connect the dots between customer needs and product solutions, crafting strategies that inspire engagement and loyalty. Strategic Collaboration: I thrive in dynamic environments, working across teams to implement ideas that leave a lasting impact. Why I Do What I Do: I believe data isn’t just about numbers—it’s about understanding the stories they tell and translating them into meaningful actions. My work is fueled by the desire to create value for customers, teams, and businesses by combining creativity, strategy, and analytical rigor. Outside of work, I enjoy mentoring, exploring emerging technologies, and finding new ways to challenge the status quo. Let’s connect to discuss how we can create something extraordinary together. Specialties: Market Intelligence, Data Analytics, Product Marketing, Competitive Analysis, Go-To-Market Strategies, A/B Testing, Business Strategy