Peter Lilley

Background

About Peter Lilley

TravelTime is based on a simple observation – Location Search is broken and only TravelTime can fix it. • 40% of searches are for locations (properties, jobs, hotels, shops, restaurants, dates …) and the results are typically displayed by distance - ‘within X miles’. Or kilometers. • BUT when we travel, we care about time not distance. What can I reach? What transport modes can I use? That’s the part of Location Search that was broken – why show results by distance when people actually care about travel times? • Well, there was a good reason developers did it, distance is a quick calculation so sites load fast (which is vital); but searching lots of locations by travel time was a slow calculation and very expensive. Until now. • The TravelTime API is the fastest in the world. It ranks & sorts locations by travel time in sub 140 milliseconds (a human blink is c.150 ms). Our API is 700x faster than 'the obvious competitors'. And we already do this in 85 countries, using all transport modes, for lots of demanding (and very lovely!) clients. • The benefit. TravelTime doubles relevant results and boosts site conversions (by +10% according to our clients). All delivered with a unique commercial model built for the Search market. So - we think that mends Location Search.