Peter Lloyd Johnson

Background

About Peter Lloyd Johnson

M.S. Information Technologies. Bachelor of Science degree in Business Administration and Economics. Initiated and managed campaigns for major accounts in educational development and admissions marketing for college and independent schools, hospitality, consumer products, summer and winter resort and recreation, health care, banking, insurance and government agencies. Graduate school focus on the integration of social media and its role in enhancing the communications process. Experience includes: 1) market analysis and strategy; 2) measuring and monitoring campaigns; 3) planning and implementation of advertising, promotional and merchandising campaigns; 4) presentation of creative and media recommendations and associated strategies on behalf of client companies; 5) project management for all aspects of client initiatives; 6) management of financial aspects as they relate to effective and profitable account management.